My pal Rochelle was up visiting me. Well, actually, she was attending the A.D. Latornell Conservation Symposium (aka, the Latornell), and staying over at my place to keep from driving back to the city. This meant I got all the benefits of attending the conference by debriefing her before she went upstairs for bed. Gotta love it!
We covered a lot of ground in two nights of intense discussions. The conference was very science based, and Rochelle is more interested in program design and development, as well as presentation delivery and creative design than pure science. That being said, there were some highlights that made her sit up and notice, tweet about and learn from.
Much of what she shared intrigued me as we bounced from topic to topic. I’ll leave many of them for her, such as “How to deliver a brilliant science based presentation”, or “Story Mapping and its future”. But what I can’t leave alone is our discussion about Twitter!
There were 900 delegates at the three day conference, and if you look at the Twitter feed, you’ll see very few people were talking about it. https://twitter.com/ADLatornell. But the number of tweets is not my concern. It is the notion of tweeting to get messages across to the public, to interested parties, to clients, to whomever. Twitter is a powerful tool in the arsenal of social media that can really, truly make a difference.
What I find most intriguing about Twitter is not its agility or its impact, but rather its enforced brevity. 140 characters. That’s it. If you have something you want to say, share or promote, you have 140 characters with which to do that. And that’s all.
Pause for a moment. Consider something you have recently written. How long was it? If it was a memo, did you ramble around before you got to the point? Did you provide an introduction, a body and a conclusion? Most importantly, was it more than 140 characters?
Ro sat in my armchair and we brainstormed ideas about communications and how her writing has changed since the advent of Twitter. Or rather, since she started using Twitter. Suddenly, she has to consider her own brevity. Twitter demands that you capture the essence of your ideas in a few sentences, but also direct the impact of your message so that readers or followers will sit up and take notice. She’s been able to focus and refine her writing to ensure a punch, a story, and an impact.
I’m working with Natural Resources Canada right now. The language of science and policy in that organization can be long winded and complex. Yet to be successful and make a difference with the readers and listeners, I need to be able to engage new communities within the broader public with those science based projects and campaigns. My own stories and how I share them need to be revisited. There are lessons hidden in those 140 characters that I haven’t found yet! But I’m trying!
(p.s. – this is 520 characters)